PumpCX Leadership

FOUNDER & CEO | LinkedIn

Hamish Graham has spent his career building technology businesses, developing innovative products and creating long-term partnerships that help organisations improve customer experience. As an entrepreneur and business leader, he has successfully founded, grown and led technology companies by combining innovation with a practical understanding of what customers need to succeed.

Throughout his career, Hamish has worked alongside organisations as customer experience technology has evolved through cloud, automation and now AI. His approach has always been grounded in helping customers navigate change with confidence, building solutions that deliver measurable outcomes while establishing trusted relationships that stand the test of time.

As Chief Executive Officer of PumpCX, Hamish leads the company's vision, strategy and growth. He works closely with customers, partners and the broader industry to help organisations embrace AI with confidence, ensuring innovation is supported by independent validation, real-world evidence and a relentless focus on better customer experiences.

Hamish is passionate about helping organisations embrace innovation with confidence, believing the greatest opportunities come when technology, trust and customer outcomes move forward together.

CHIEF OPERATING OFFICER | LinkedIn

Helen Noyes is Chief Operating Officer at PumpCX, responsible for ensuring the business consistently delivers for customers, partners and the wider organisation.

With more than twenty years experience helping early-stage technology companies grow and scale emerging technologies, Helen has been part of PumpCX's journey from the beginning. Working across every part of the business, she aligns strategy, people and execution to build the operational foundations that enable sustainable growth.

Before moving into technology, Helen spent a decade advising senior New South Wales Government Ministers, where accountability and evidence were critical. That instinct shapes how she runs operations: expect the commitment and trust in her ability to deliver.

Helen believes successful businesses are built on more than great technology. They are built on trust, strong relationships, and the discipline to deliver on commitments and show they were met. Her focus is creating an environment where people can do their best work, customers have confidence in the outcomes they receive, and partners know they can rely on PumpCX to deliver.

When those principles guide the way a business operates, better outcomes naturally follow, for customers, partners and the team.

CTO | LinkedIn

Jeff Graham has spent decades designing and engineering high-performance communications and software platforms that underpin modern customer experience technology. Throughout his career, he has been responsible for developing large-scale enterprise solutions that combine technical innovation with exceptional reliability and performance.

Among his many achievements, Jeff developed the world's first broadband Wi-Fi network and is the primary inventor named on multiple wireless technology patents. His work has helped shape the evolution of communications technology, earning him a reputation as an engineer who combines deep technical expertise with practical innovation.

As Chief Technology Officer at PumpCX, Jeff leads the engineering and platform development behind the company's AI Assurance platform. Working closely with the product and engineering teams, he ensures the platform is built to the highest standards of performance, scalability and technical integrity, enabling organisations to independently validate customer experiences with confidence.

Jeff believes the best engineering isn't measured by technical complexity, but by the confidence it gives organisations to rely on technology when it matters most.

CHIEF EXPERIENCE OFFICER | LinkedIn

Trent Evans is Chief Experience Officer at PumpCX, helping organisations build confidence that the customer journeys they intend to deliver are the journeys their customers actually experience.

With more than 30 years experience working alongside enterprise organisations, Trent has helped customers navigate complex customer experience and contact centre transformation initiatives. His career has been built on understanding operational challenges, improving customer journeys and delivering practical outcomes that create long-term value.

As Chief Experience Officer, Trent works closely with customers, partners and internal teams to ensure customer outcomes remain at the centre of every decision. Drawing on decades of practical experience, he helps organisations navigate complex transformation initiatives, align business priorities with customer needs, and build confidence that the journeys they design deliver the outcomes they intended.

Known for his calm, measured approach and ability to build trusted relationships, Trent believes great customer experiences aren't defined by good intentions—they're earned by consistently delivering the outcomes customers expect.

CHIEF PRODUCT OFFICER | LinkedIn

Geoff Willshire has built his career around innovation, combining deep technical expertise with a passion for creating products that solve complex challenges. He is driven by curiosity, continually exploring the point where a new technology stops being a demo and becomes something an organisation can rely on to deliver better customer experiences. 

Geoff brings more than 30 years in contact centre software. He spent 13 years in senior development and leadership roles at Genesys followed by 13 years at Cyara, including as Cyara's Chief Innovation Officer.  Working closely with customers, engineers and industry partners, Geoff has a track record of turning ideas into enterprise software that is intuitive, holds up to scale and built to survive real production. His test for a new feature is simple: does it give a customer genuine value, or is it just another thing on the screen? 

Geoff’s experience with complex, multi-vendor cloud architectures led him to join PumpCX as Chief Product Officer. He leads product innovation strategy, building the assurance platform he believes customers need: one that lets organisations independently validate AI-powered and traditional customer experiences end-to-end, before and after every change.

Geoff is passionate about creating products that make complexity simpler. A good product, to Geoff lets a business get real value from new technology without having to become an expert.  

VICE PRESIDENT, STRATEGY & GROWTH | LinkedIn

Josie Willis helps organisations bridge the gap between technology and business value, translating complex technologies into practical outcomes that improve customer experience and build executive confidence.

With more than 30 years experience across customer experience, contact centre technology and business transformation, Josie has helped organisations adopt emerging technologies, strengthen customer engagement and realise measurable business value. Her career spans senior leadership roles with global technology companies, founding her own customer experience consultancy, and advising organisations through periods of significant change.

As Vice President, Strategy & Growth at PumpCX, Josie works across customers, partners and the broader market to help organisations understand the opportunities and challenges created by AI and evolving customer technologies. She brings together market insight, customer experience and practical business thinking to help organisations make informed decisions with confidence.

VICE PRESIDENT, SOLUTION ARCHITECTURE | LinkedIn

Mark is a leader in customer experience and contact center technology with more than 30 years of experience. He leads customer deployment strategy across North America and Canada, helping organizations implement advanced testing and monitoring solutions to improve CX performance.

Previously, Mark held senior roles at Cyara, NICE, Silver Lining Solutions, and Genesys, supporting global enterprises including Optum, Apple, Oracle, American Airlines, and Bank of America. A multiple-time industry award winner and holder of 4 patents, Mark is known for delivering practical, results-driven insights on CX transformation and contact center innovation.

VICE PRESIDENT, SALES | LinkedIn

Scott leads the revenue growth and go-to-market strategy for enterprises modernizing their AI-enabled contact centers and end-to-end customer journeys. With over 25 years of experience in global and enterprise sales, he has built and led high-performing teams across contact center, automation, and IT infrastructure solutions.

Before joining PumpCX, Scott held senior sales roles at Cyara and Cisco, developing greenfield territories and winning net-new Fortune 500 customers in highly regulated industries. He previously drove major CX transformation deals at Genesys, Verizon Enterprise Solutions, and Touchbase, and is known for his customer-first leadership style and passion for innovation that improves both customer and agent experiences.