Our Leadership Team

FOUNDER & CEO | LinkedIn

Hamish is the Founder & CEO of PumpCX. Hamish has worked in the telecommunications industry for 20 plus years. He sees innovative solutions to industry wide problems and has proven capacity to deliver solutions. He has created three successful software start-ups.

His guiding principal for PumpCX is “we must do better” designing a system so simple his child could operate it. His team has been very successful with tier one Australian banks, health insurance providers, power utilities and telco companies all using PumpCX technology.

VICE PRESIDENT, OPERATIONS | LinkedIn

Helen has over fifteen years experience in the tech industry helping to grow and scale early stage tech organizations.

Helen spent more than 10 years previous to that working in government as a senior ministerial advisor and formulator of policy.

Helen leads the business development team as they traverse across new technology omni channels, working closely with our data scientist and dev teams.

CTO | LinkedIn

Jeffrey is the Chief Technology Officer responsible for the technical part of product development and road map.

He previously worked as a hardware engineer in Australia developing the first broadband wifi network in the world. He then worked with technology teams in the UK for 7 years.

Jeffrey is passionate about creating new technology driving innovation. Jeffrey is the primary inventor listed on multiple wireless technology patents. 

CHIEF PRODUCT OFFICER | LinkedIn

Virginia is the head of vision, strategy and design for PumpCX enterprise cloud product portfolio. Virginia oversees every element of the PumpCX product roadmap, from conceptualization, to launch and post-launch performance.

Drawing on her team’s extensive global 100 years CX experience; working at the intersection of cutting-edge elite DevOps and CX, she leads the development of the latest ecosystems of cloud products, leveraging artificial intelligence, big data and industry best practise.

Virginia has a strong background in finace and tech having previously grown her own cloud technology consulting company, Cloudsail technologies.

VICE PRESIDENT, MARKETING

Josephine Willis is the VP Marketing at PumpCX and a proven leader in accelerating SaaS and cloud adoption across the ANZ customer experience industry. In senior roles at Genesys, Cyara and Premier Technologies, she played a pivotal role in introducing and scaling SaaS CX platforms—driving market penetration and guiding organisations through major modernisation programs. She later co-founded a company specialising in end-to-end CX transformation, spanning digital strategy, systems integration, deployment, and optimisation. Josephine now applies this depth of enterprise and SaaS leadership to position PumpCX as a global leader in Customer Experience and Agentic AI assurance. 

VICE PRESIDENT, BUSINESS DEVELOPMENT

Trent Evans is the VP Business Development at PumpCX, bringing decades of broad experience across government, telecommunications, strategy, and CX technology. His career includes senior roles as ATO Service Owner at Optus, Head of Enablement at Rise, CEO of JBoB, Senior Strategy Consultant at ByteP, PS Country Manager ANZ at Genesys, and CTI Technology Manager at Telstra. Passionate about elevating customer experience, Trent leverages deep cross-industry insight to drive growth and strengthen CX assurance outcomes. Description goes here

CHIEF PRODUCT OFFICER

Geoff Willshire is the Chief Product Officer at PumpCX, bringing more than three decades of experience in driving product innovation within the contact-centre software industry. He spent 13 years in senior development and leadership roles at Genesys and later served as Chief Innovation Officer at Cyara. Geoff now leads PumpCX’s assurance-first product strategy, leveraging deep multi-vendor CX expertise and a long-standing commitment to customer-focused innovation to advance the next generation of the PumpCX Assurance platform.